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Career-technical

Advanced Career Pathways

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  3. 11th Grade
  4. Career-technical
  5. Advanced Career Pathways
  6. Marketing
  7. Marketing Communications

11th Grade Marketing Communications Resources

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9th Grade - 12th Grade

Management Skills - Marketing Communications - Business Fundamentals

Management Skills - Marketing Communications - Business Fundamentals

Quiz

Management Skills - Marketing Communications - Business Fundamentals

9th Grade - 12th Grade

Career-technical

Examine essential management principles and marketing communications, focusing on developing strategic planning skills, understanding ethical selling, and mastering effective product promotion techniques.

2nd Grade - University

Promotion Strategies - Integrated Marketing Communications - Marketing Principles

Promotion Strategies - Integrated Marketing Communications - Marketing Principles

Quiz

Promotion Strategies - Integrated Marketing Communications - Marketing Principles

2nd Grade - University

Career-technical

Explore essential promotional strategies within integrated marketing communications, focusing on enhancing brand recognition and boosting customer engagement through strategic promotional techniques. Develop skills aimed at crafting and executing effective promotions that drive consumer interaction and reinforce brand identity.

9th Grade - 12th Grade

[Communication Techniques - Digital Impact - Marketing Strategies]

[Communication Techniques - Digital Impact - Marketing Strategies]

Interactive Video

[Communication Techniques - Digital Impact - Marketing Strategies]

9th Grade - 12th Grade

Career-technical

Investigate the contemporary landscape of marketing by concentrating on digital influence and proficient communication techniques. Discover methods to improve marketing communication strategies through a comprehensive understanding of advanced tools. Focus on fostering skills that increase the effectiveness of conveying brand messages and engaging with audiences in a digital era. Gain insights into the integration of digital tools with marketing communication to achieve measurable outcomes and enhanced audience interaction.

11th Grade

Marketing Strategies - Promotion and Communication - Advertising Principles

Marketing Strategies - Promotion and Communication - Advertising Principles

Passage

Marketing Strategies - Promotion and Communication - Advertising Principles

11th Grade

Career-technical

Examine the essential aspects of the 4 P's of marketing, with a focus on promotion and communication techniques. Gain insights into identifying effective strategies and understanding the impact of mass communication. Develop a comprehensive understanding of these principles, emphasizing strategic and communicative competencies.

9th Grade - 12th Grade

Marketing Strategy - SWOT Analysis & Marketing Mix - Business Planning

Marketing Strategy - SWOT Analysis & Marketing Mix - Business Planning

Presentation

Marketing Strategy - SWOT Analysis & Marketing Mix - Business Planning

9th Grade - 12th Grade

Career-technical

Study essential components of marketing plans, including SWOT analysis and the 4 P's of the marketing mix. Develop strategic planning skills critical for achieving business growth.

11th Grade

Marketing Skills - Introduction to Key Concepts and Processes

Marketing Skills - Introduction to Key Concepts and Processes

Quiz

Marketing Skills - Introduction to Key Concepts and Processes

11th Grade

Career-technical

Examine core marketing concepts, strategies, and the marketing mix. Develop the ability to identify marketing objectives and assess outcomes, enhancing promotional skills and comprehensive marketing understanding.

11th Grade - 12th Grade

Integrated Marketing Management - Introduction to Marketing Concepts - Foundations of Marketing

Integrated Marketing Management - Introduction to Marketing Concepts - Foundations of Marketing

Quiz

Integrated Marketing Management - Introduction to Marketing Concepts - Foundations of Marketing

11th Grade - 12th Grade

Career-technical

Examine foundational marketing principles, including concepts such as the marketing mix, brand identity, and marketing communications. Develop a comprehensive understanding of strategic marketing planning to enhance marketing skills and outcomes.

9th Grade - 12th Grade

Understanding Promotional Strategies - Promotional Mix - Advertising and Sales Promotion

Understanding Promotional Strategies - Promotional Mix - Advertising and Sales Promotion

Quiz

Understanding Promotional Strategies - Promotional Mix - Advertising and Sales Promotion

9th Grade - 12th Grade

Career-technical

tags. Do not include any additional explanation unless specifically requested.

11th Grade

Digital Marketing Skills - Key Principles & Strategies

Digital Marketing Skills - Key Principles & Strategies

Quiz

Digital Marketing Skills - Key Principles & Strategies

11th Grade

Career-technical

Explore essential digital marketing strategies by focusing on SEO optimization and analyzing campaign metrics. Develop skills aimed at increasing online traffic and achieving successful marketing outcomes.

9th Grade - 12th Grade

Marketing Strategies - Key Concepts - DECA Competition Preparation

Marketing Strategies - Key Concepts - DECA Competition Preparation

Presentation

Marketing Strategies - Key Concepts - DECA Competition Preparation

9th Grade - 12th Grade

Career-technical

Gain a comprehensive understanding of essential marketing concepts, including the product lifecycle, SWOT, and PEST analysis. Strengthen your ability to apply these theories effectively in marketing strategies relevant to DECA events.

10th Grade - 12th Grade

Marketing Strategies - Promotion Techniques - Sales Events

Marketing Strategies - Promotion Techniques - Sales Events

Quiz

Marketing Strategies - Promotion Techniques - Sales Events

10th Grade - 12th Grade

Career-technical

Explore key marketing strategies, including effective promotion techniques and significant sales events such as Black Friday and Cyber Monday. Gain skills to optimize sales and enhance customer engagement.

11th Grade

Customer Engagement Strategies - Contemporary Approaches - Marketing Principles

Customer Engagement Strategies - Contemporary Approaches - Marketing Principles

Passage

Customer Engagement Strategies - Contemporary Approaches - Marketing Principles

11th Grade

Career-technical

Explore contemporary marketing strategies that focus on engaging customers through digital techniques. Gain the ability to effectively apply green marketing, cause marketing, and content marketing. Develop skills in creating meaningful connections with customers and leveraging sustainable and purpose-driven initiatives to enhance brand loyalty.

11th Grade - 12th Grade

Marketing Strategies - Communication Processes - Promotional Techniques

Marketing Strategies - Communication Processes - Promotional Techniques

Quiz

Marketing Strategies - Communication Processes - Promotional Techniques

11th Grade - 12th Grade

Career-technical

Study effective promotional strategies and communication processes in marketing. Identify successful techniques and understand their impact on achieving marketing objectives.

9th Grade - 12th Grade

Conceptual Understanding - Marketing Techniques - Business Studies

Conceptual Understanding - Marketing Techniques - Business Studies

Quiz

Conceptual Understanding - Marketing Techniques - Business Studies

9th Grade - 12th Grade

Career-technical

Understand essential marketing concepts with a focus on differentiating between goods and services, as well as exploring various marketing strategies. Acquire insights into customer-centric marketing and learn how to effectively apply these principles to meet customer needs and drive business success.

9th Grade - 12th Grade

Engaging Strategies - Social Media Marketing - Digital Marketing Fundamentals

Engaging Strategies - Social Media Marketing - Digital Marketing Fundamentals

Interactive Video

Engaging Strategies - Social Media Marketing - Digital Marketing Fundamentals

9th Grade - 12th Grade

Career-technical

Analyze the core principles of social media marketing with a focus on engagement and platform strategies. Gain insights into brand interaction and customer relationship management, enhancing skills in connecting with audiences effectively.

11th Grade

[Marketing Strategies - Contemporary Approaches - Digital & Cause Marketing]

[Marketing Strategies - Contemporary Approaches - Digital & Cause Marketing]

Passage

[Marketing Strategies - Contemporary Approaches - Digital & Cause Marketing]

11th Grade

Career-technical

Investigate modern marketing strategies, focusing on digital, green, and cause marketing. Gain insights into customer-centric approaches and explore their benefits for society. Develop an understanding of innovative practices and their applications in creating positive social impact.

9th Grade - 12th Grade

Key Concepts in Marketing - Information Management - Data Analysis Essentials

Key Concepts in Marketing - Information Management - Data Analysis Essentials

Presentation

Key Concepts in Marketing - Information Management - Data Analysis Essentials

9th Grade - 12th Grade

Career-technical

Explore key terms and concepts of marketing information management, learning to distinguish between primary and secondary data. Understand the applications of quantitative data, focusing on the subject matter and learning outcomes.

9th Grade - 12th Grade

[Promotion Strategies - Sports & Entertainment Marketing - Chapter 9]

[Promotion Strategies - Sports & Entertainment Marketing - Chapter 9]

Presentation

[Promotion Strategies - Sports & Entertainment Marketing - Chapter 9]

9th Grade - 12th Grade

Career-technical

Examine essential promotional strategies and their implementation in sports and entertainment marketing. Gain insight into effectively influencing consumer behavior and methods for tracking promotional success. Develop skills in crafting and analyzing marketing strategies to achieve desired consumer responses and measure campaign effectiveness.

9th Grade - 12th Grade

Challenges and Strategies in Global Marketing

Challenges and Strategies in Global Marketing

Interactive Video

Challenges and Strategies in Global Marketing

9th Grade - 12th Grade

Career-technical

Investigate effective strategies and challenges in international marketing, concentrating on cultural adaptation and comprehensive market research. Develop marketing skills to adeptly navigate global markets and enhance your understanding of how cultural differences impact marketing strategies. Gain insights into assessing foreign markets and identifying opportunities, ultimately refining your ability to create globally relevant marketing campaigns.

9th Grade - 12th Grade

Marketing Strategies - Market Adaptation & Targeting - Marketing Concepts

Marketing Strategies - Market Adaptation & Targeting - Marketing Concepts

Interactive Video

Marketing Strategies - Market Adaptation & Targeting - Marketing Concepts

9th Grade - 12th Grade

Career-technical

Understand key marketing strategies including market adaptation and targeting. Achieve the ability to meet customer needs effectively and boost the business's competitive advantage.

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