Marketing Concepts Review

Laptops are tangible items that can be bought and used for various tasks. This means it is

• A service

• Intangible

• A good

• Your mom

A hairstylist providing a haircut is offering a

• _____ involves the process of planning, pricing, promoting, selling, and distributing goods or services to create exchanges that satisfy customers. 

• ______ _______ is a philosophy that a business should work to satisfy customer needs and wants while generating a profit for the business. 

• In the marketing concept the focus is on the CUSTOMER!

Goods are ______ (meaning you can touch it).

Services are ______ (meaning you can’t physically touch them).

• _____ ______ is the promotion of a brand, product, or service through in-person interactions

• • your mom

• Marketing of Ideas

• Marketing of People

• Event Marketing

"Click It or Ticket” was a great campaign to enforce the law about wearing seatbelts and the importance of seatbelts. 

• Event Marketing

• Marketing of Ideas

• Marketing of People

• Marketing

Actors, actresses, and other celebrities are constantly engaged in marketing to promote themselves and their work.

• Event Marketing

• Marketing of People

• Marketing of Ideas

• Marketing

• Non-profit organizations do not earn any profits for its owners. Instead, the profits go back into advancing the objectives of the business.

• Marketing of Non-profits

• Marketing

• Marketing of Organizations

• Event Marketing