Marketing Communications COV Test

What is the primary goal of management?

• To control the financial aspects of the business exclusively

• To ensure that organizational goals are met efficiently and effectively

• To focus solely on the marketing efforts of the organization

• To provide technical support to the organization

Which of the following best describes the function of planning in management?

• Delegating tasks to employees

• Establishing goals and deciding how to achieve them

• Motivating and managing the workforce

• Monitoring and controlling company resources

Which of the following is NOT one of the four traditional functions of management?

• Planning

• Organizing

• Marketing

• Controlling

Effective management involves which of the following leadership styles?

• Only authoritarian leadership

• Only laissez-faire leadership

• 
  Only democratic leadership

• Adapting leadership style to the situation

Which of the following best represents a product feature?

• The smartphone has a 48-megapixel camera.

• You will enjoy clearer, more detailed photos.

• The laptop is available in multiple colors.

How can a marketer best communicate the benefits of a product to a customer?

• By listing all the technical specifications of the product.

• By focusing only on the unique features of the product.

• By explaining how the product's features can solve a problem or improve the customer's life.

• By comparing the product's features with those of competitors without mentioning benefits.

A salesperson says, "This car has an advanced anti-lock braking system (ABS)." This statement highlights a product:

• Benefit

• Feature

• Price advantage

• Competitive edge

Which of the following is an ethical consideration in selling?

• Maximizing profits at any cost

• Providing misleading product information to customers

• Respecting the confidentiality of customer information

• Ignoring customer complaints and feedback

Ethics and SellingWhich legislation is designed to prevent businesses from conducting unfair and deceptive practices?

• The Sarbanes-Oxley Act

• The Consumer Protection Act

• The General Data Protection Regulation (GDPR)

• The Digital Millennium Copyright Act (DMCA)

An ethical salesperson should:

• Avoid revealing the full cost of a product or service

• Use high-pressure tactics to close a sale quickly

• Ensure that product claims are truthful and verifiable

• Focus solely on benefits, ignoring any potential drawbacks