Digital Marketing Principles

What is the definition of DIGITAL MARKETING, as explained by the video?

What is an SEO, as it relates to digital marketing?
(If you don't know, do a Google search to find out the definition)

• SAFE EFFICIENT ORGANIZATION

• SEARCH ENGINE OPTIMIZATION

• SOCIAL ENGINE OPTION

• SITE EFFICIENCY ONLINE

List the 5 C's of Digital Marketing

List the 4 P's of digital marketing:

List the five S's of Digital Marketing:

Which of the following are the GOALS of a digital marketing campaign (Check ALL that apply)?

• To have a RETURNING client, not just a "One-Off" client

• To have a "ONE-OFF" client, not a returning client

• To be similar to other products in the same market

• To differentiate your product from others in the same market

• Concentrate your marketing skills on a specific target audience

True or false: Your marketing campaign will be the same across different parts of the country.

• True.

• False

Which fact is TRUE about traffic, as it relates to digital marketing? (Choose ALL that apply)

• The HIGHER your traffic, the MORE people have visited your online store.

• The LOWER your traffic, the MORE people have visited your online store.

• You want to create a marketing campaign that INCREASES your traffic.

• The more traffic you have, the MORE chance that you will increase sales.

Which of the following helps you to measure how many people your campaign is reaching? (Check all that apply)

• Number of phone calls you receive

• Number of people who subscribe to your newsletter

• Number of people who unsubscribe to your newsletter

• Number of people following your campaign's social media account

• Number of dollars spent on your marketing campaign

Which of the following is an example of a campaign's METRICS? (Choose ALL that apply)

• How many people see your ad

• How many people visit your website

• How many hours you have spent crafting the campaign

• How many people join your emailing list

• How long your commercial lasts