Unit-1 Quiz-2

In B2B marketing, products or services are marketed from:

• Businesses to individual consumers

• Individuals to businesses

• Businesses to other businesses

• Government agencies to businesses

In B2B marketing, the primary focus is on building:

• Short-term relationships

• Mass media advertising

• Customer satisfaction

• Transactional sales

Thorough analysis and evaluation of alternatives is a characteristic of:

• Consumer buying behavior

• Impulsive decision-making

• Organizational buying behavior

• Business-to-consumer marketing

Tata Steel selling steel products to construction companies is an example of:

• B2B marketing

• B2C marketing

• C2C marketing

• D2C marketing

 

The buying center is composed of individuals who:

• Initiate purchase decisions

• Make final purchasing decisions

• Control the flow of information

• All of the above

A manufacturing company wants to switch suppliers for a specific component. Which buying situation does this represent?

• Straight rebuy

• Modified rebuy

• New task

• Impulse buy

 

In a straight rebuy situation, the organization:

• Evaluates alternatives extensively

• Seeks new suppliers to modify purchasing requirements

• Reorders from existing suppliers without much evaluation

• Makes a new task buying decision

The buy grid framework helps organizations understand and analyze:

• Straight rebuy situations

• Modified rebuy situations

• New task situations

• All of the above

In the buy grid framework, which dimension categorizes buying situations into classes?

• Problem recognition and evaluation of alternatives

• Buy classes and purchasing power

• Straight rebuy and modified rebuy

• New task and routine purchase

 

In a B2B buying situation, which of the following is most likely to occur?

• Impulse buying

• Routine purchases without evaluation

• Thorough evaluation and analysis of alternatives

• Emotional decision-making