บทที่ 1 แนวคิดทางการตลาด

Which of the following is not a development of marketing concepts?

• Economic fundamentals

• Limited available resources

• Allocation of goods and services in a free market

• Limited human needs

Which of the following concepts focuses on production?

• Emphasizing the use of human labor

• Consumers want products at low prices, regardless of quality

• Producing in small quantities

• Producers emphasize product diversity

Which of the following concepts focuses on the product?

• Customers want high-quality products

• Still using low-cost products

• Prices depend on the manufacturer

• Sales of the product have significantly increased

Which of the following is not a sales concept?

• Exaggerating product information

• Developing sales techniques

• Developing high-quality products with low sales

• Increasing sales

Which of the following concepts focuses on marketing?

• Producing goods without surveying demand

• Profit comes from the producer

• Products are produced according to consumer demand

• Sales are declining

Which component is not a concept of holistic marketing?

• Internal marketing management

• 4 P's

• Social responsibility

• Sales

Which of the following is not a necessity (need)?

• Hunger

• Cold

• Heat

• Desire to drink jelly coke

Which of the following is not a need?

• Headache, eat Sara

• Thirsty

• Want to listen to songs by Non Thanach

• Want to eat omelet rice

What is demand?

• Desire

• Necessity

• Purchasing power

• All of the above

What are the benefits of using sweetened condensed milk in a squeeze tube instead of a can?

• Location

• Information

• Time

• Product