IQ #1 SERVICES MKTG MODULE 1

IQ #1 SERVICES MKTG MODULE 1

University

10 Qs

quiz-placeholder

Similar activities

Lecture 1&2 ACC1014

Lecture 1&2 ACC1014

University

10 Qs

Unit 1 - 1

Unit 1 - 1

University

10 Qs

Global Ch 14 v2 2023

Global Ch 14 v2 2023

University

15 Qs

JAIIB PAPER 1 QUIZ, by Khaja's Academy just for educational purpose

JAIIB PAPER 1 QUIZ, by Khaja's Academy just for educational purpose

University

10 Qs

IS 18 - Quiz 1

IS 18 - Quiz 1

University

10 Qs

Manage Finances - Element 1 Allocate Budget Resources

Manage Finances - Element 1 Allocate Budget Resources

University

10 Qs

Chapter 1: Understanding International Marketing

Chapter 1: Understanding International Marketing

University

10 Qs

Comportement du consommateur 1

Comportement du consommateur 1

University

14 Qs

IQ #1 SERVICES MKTG MODULE 1

IQ #1 SERVICES MKTG MODULE 1

Assessment

Quiz

Business

University

Practice Problem

Medium

Created by

Rachelle Esperanza

Used 7+ times

FREE Resource

AI

Enhance your content in a minute

Add similar questions
Adjust reading levels
Convert to real-world scenario
Translate activity
More...

10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

ONE OF THE FIRST TO DESCRIBE SERVICES IN YEAR 1960.

REGAN

ROBERT JUDD

AMERICAN MARKETING ASSOCIATION

KOTLER

2.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

THE MAJORITY OF SERVICE PRODUCTION IS LABOR INTENSIVE.

FACT

MYTH

3.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

ONE OF THE IMPORTANT FEATURES OF SERVICES IS ITS TANGIBILITY

TRUE

FALSE

4.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

IT MEANS THAT SERVICES CANT BE STORED.

INTANGIBILITY

INSEPARABILITY

HETEROGENEITY

PERISHABILITY

5.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

ACCORDING TO LEVITT, EVERY TANGIBLE CORE PHYSICAL PRODUCT IS ACCOMPANIED BY AN INTANGIBLE SERVICE COMPONENT

TRUE

FALSE

6.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

THESE ARE GOODS WHICH ARE PACKED AND THE CUSTOMERS CAN SEE, EVALUATE AND TRY THEM PRIOR TO PURCHASE

EXPERIENCED GOODS

MERCHANDISE GOODS

VERY GOOD

SEARCH GOODS

7.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

IT MEANS THAT THE QUALITY, LENGTH OF TIME IT TAKE TO DELIVER, AND SCOPE OF SERVICE GIVEN VARY WIDELY.

INTANGIBILITY

PERISHABILITY

HETEROGENEITY

INSEPARABILITY

Create a free account and access millions of resources

Create resources

Host any resource

Get auto-graded reports

Google

Continue with Google

Email

Continue with Email

Classlink

Continue with Classlink

Clever

Continue with Clever

or continue with

Microsoft

Microsoft

Apple

Apple

Others

Others

By signing up, you agree to our Terms of Service & Privacy Policy

Already have an account?