What is a Personal Brand Part 1

The video tutorial explains the concept of personal and professional branding, emphasizing how others perceive you based on your personality, attitude, and professional activities. It highlights two key elements in brand creation: exposure and consistency. Exposure can occur through personal interactions, third-party communications, secondary information, and work activities. The tutorial also discusses how the impact of work activities and the consistency of exposure contribute to the strength of one's brand.

What is the definition of personal branding as described in the text?

What are the two main elements that contribute to creating a brand?

Describe the four forms of exposure mentioned in the text.

How does third-party communication influence personal branding?

What role does social media play in shaping an individual's brand?

Explain how work activities can affect one's personal brand.

What is the significance of consistency in personal branding?