Why Be On Social Media? - Social Media For Beginners 2018 (2/9)

This video, part of a social media series for beginners, explores the importance of being on social media for businesses. It highlights the benefits such as brand loyalty and recognition, and how social media can help convert potential business into actual sales. The video emphasizes the importance of consistency and building relationships with customers. It also introduces a checklist for a successful social media strategy and discusses how social media can enhance other marketing efforts.

What is a common misconception businesses have about social media?

• It directly leads to millions in sales.

• It is only for personal use.

• It doesn't help with brand recognition.

• It is too complex to manage.

Why is it important to be consistently present on social media?

• To eliminate the need for a website.

• To reduce the need for customer service.

• To ensure all posts go viral.

• To avoid being forgotten by customers.

How can social media help convert potential business into actual business?

• By focusing solely on paid ads.

• By reducing marketing costs.

• By sharing links and promotions.

• By eliminating the need for a website.

What is the primary purpose of social media according to the video?

• To gather customer complaints.

• To replace traditional marketing.

• To build relationships and connections.

• To increase sales immediately.

What can businesses learn from social media data?

• How to reduce product prices.

• Customer preferences and needs.

• The best time to close their business.

• Which employees to promote.