Michelle Phan: How to Build a Media Empire on YouTube

Michelle Phan discusses her journey from makeup tutorials to building a media business, emphasizing the importance of consistency, audience engagement, and personal style. She debunks the myth of instant online success and shares her experiences in the corporate world. Phan highlights the significance of sharing beauty secrets and life experiences, and her goal to mentor others in the digital space. She also talks about balancing luxury and affordability in her product lines.

What does Michelle Phan consider the most critical ingredient for digital success?

• Creativity

• Consistency

• Luck

• Networking

Before starting a YouTube channel, what question does Michelle suggest you ask yourself?

• Why am I starting it?

• How much money can I make?

• What equipment do I need?

• Who will be my audience?

How does Michelle Phan view the sharing of beauty secrets online?

• As something to avoid

• As a competitive advantage

• As a way to keep secrets

• As a share-worthy practice

What is Michelle Phan's approach to her product line with L'Oreal?

• High-end luxury

• Luxury affordable

• Budget-friendly

• Exclusive and limited

How does Michelle Phan feel about the role of mainstream media in the future?

• It should remain separate from digital media

• It will become obsolete

• It should merge with digital media

• It will dominate digital platforms

What is Michelle Phan's next chapter in her career?

• Launching a new makeup line

• Mentoring others to grow their brand

• Writing another book

• Starting a new YouTube channel

What does Michelle Phan believe is the best part of success?

• Winning awards

• Sharing it with others

• Gaining fame

• Earning a lot of money