Linkedin Profile For Professionals - Welcome

Sandra Long introduces a course on leveraging LinkedIn for professional success. She highlights the importance of personal branding and how LinkedIn can open doors to opportunities. The course is accessible without a premium account and encourages active participation. Sandra shares her expertise as an author and trainer, emphasizing the potential of LinkedIn profiles to make digital impressions and achieve networking goals.

How can a LinkedIn profile represent both the individual and their employer's brand?

What is the overarching premise of the course regarding personal branding?

What opportunities can LinkedIn provide according to the instructor?

What are some of the goals that users have when using LinkedIn?

What actions does the instructor encourage students to take throughout the course?