Marketing - Drawbacks of Publicity

The video discusses the concept of publicity in marketing, highlighting its potential benefits and significant drawbacks. The main issues with publicity include the lack of control over the message, the possibility of spreading inaccurate information, and the inability to target specific audiences. These factors can lead to harmful consequences for companies, as people often trust what others say, even if it's not true.

Why is it difficult for companies to target an audience through publicity?

In what ways can trust in public opinion be harmful to a company?