Marketing - Benefits of Publicity

The video discusses the benefits of publicity, highlighting its cost-effectiveness compared to advertising. Publicity is influential and trusted as it originates from external sources like media or customers, rather than the company itself. It has a strong carryover potential, spreading through word of mouth, unlike advertisements. Publicity can reach a wider audience as it is shared more readily among people.

Why is publicity considered more cost-effective than advertising?

• It requires a large budget.

• It involves no financial cost.

• It is more expensive than advertising.

• It is funded by the government.

What makes people trust publicity more than advertisements?

• It is less informative.

• It is always more entertaining.

• It comes from the company itself.

• It originates from external sources like media or customers.

How does publicity differ from advertisements in terms of spreading information?

• Publicity is shared through word of mouth and media.

• Advertisements are more trusted.

• Advertisements are shared more widely.

• Publicity is less likely to be shared.

What is meant by the 'carryover potential' of publicity?

• It is only effective in print media.

• It spreads from person to person, reaching more people.

• It is limited to a specific audience.

• It requires constant updates.

Which of the following is NOT a benefit of publicity?

• It incurs no cost.

• It is trusted more than advertisements.

• It spreads through word of mouth.

• It has limited reach.