Shop Mannequins to be Given Digital Make-Over

The video discusses the use of interactive mannequins at Bentalls department store in London, which enhance the shopping experience by using Bluetooth technology to communicate with customers' smartphones. This system provides information on clothing availability and allows purchases directly from the phone. While efficient, it may be perceived as intrusive if overly sales-focused. The technology targets younger consumers and aligns with the trend of increasing online clothing purchases.

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