Marketing - How Can We Manage Publicity

The video discusses how publicity is a crucial part of promotion in marketing, despite the lack of control over the message. It explores strategies to manage publicity, such as issuing press releases, engaging in sponsorships and charity work, encouraging brand advocates, and utilizing social media. The video also highlights the importance of influencer marketing and building brand communities to foster positive publicity.

Why is being active on social media important for managing publicity?

What is the significance of creating brand communities in relation to publicity?