Why Biz Stone Is Rejoining Twitter

Why Biz Stone Is Rejoining Twitter

Assessment

Interactive Video

Business

University

Hard

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The transcript discusses the challenges faced by a company with a revolving door of executives, focusing on leadership under Jack Dorsey and Biz Stone's confidence in him. It highlights the company's struggle with user growth and the declining value of Twitter users for advertisers. The discussion includes speculation on leadership roles and the effectiveness of targeted advertising compared to traditional methods.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What does the decline in the value of a Twitter user indicate about the platform's advertising strategy?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

Discuss the implications of advertisers finding better vehicles for advertising than Twitter.

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