Top Calls: Meta Expected to Stress Cost Control

The video discusses the performance of major tech companies, focusing on Meta's earnings and business model. It compares Meta's advertising-based model to Alphabet's, highlighting Meta's strengths in AI and user engagement across its platforms like Facebook, Instagram, and WhatsApp. The video also examines Meta's competition with TikTok in the short-form video market, noting Meta's progress in engagement and monetization.

In what ways is Meta leveraging AI to enhance user engagement?

What challenges does Meta face in monetizing its messaging platforms like Messenger and WhatsApp?