Twitter Cuts Jobs in New 2017 Profitability Goal

Twitter Cuts Jobs in New 2017 Profitability Goal

Assessment

Interactive Video

Business

University

Hard

Created by

Quizizz Content

FREE Resource

The video discusses Twitter's financial performance, including a stock underperform rating and negative revenue growth. It highlights the company's headcount reduction strategy in response to declining revenues and the importance of user growth. The challenges of monetization, particularly in creating advertiser-friendly content, are addressed. The video also explores Twitter's strategic narrative and the need to improve content quality for long-term brand safety.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

How does the monetization of international users compare to that of US users?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What strategies should Twitter consider to improve its brand safety and advertiser-friendly content?

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