Twitter Stumbles as 4Q Revenue, Sales Growth Stall

Twitter Stumbles as 4Q Revenue, Sales Growth Stall

Assessment

Interactive Video

Business, Information Technology (IT), Architecture

University

Hard

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The transcript discusses Twitter's challenges in growing its user base despite increased awareness from Trump's usage. While daily active users are more engaged, overall growth is stagnant, affecting advertising revenue. Twitter is trying to improve its platform and policies to attract advertisers and potential buyers. The company faces strategic challenges, including leadership concerns, and must decide whether to focus on growth or prepare for a sale.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways is Twitter attempting to improve its platform for users and advertisers?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What concerns do investors have regarding Twitter's leadership and direction?

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