Dentsu China CEO on Navigating China's Market

The video discusses strategies for global brands to navigate challenges in entering new markets, particularly in China. It highlights the importance of agility and resilience in adapting to market changes, including the impact of cancel culture and regulatory environments. The discussion also covers the significance of digital marketing and customer relationship management (CRM) in leveraging market opportunities, especially in the context of China's evolving economic landscape and urbanization trends.

What are some key challenges faced by companies entering new markets like China?

• Limited consumer base

• High competition from local brands

• Government regulations and licensing requirements

• Lack of skilled labor

How does cancel culture in China differ from other countries?

• It is more focused on environmental issues

• It has strong nationalistic and moralistic tones

• It primarily targets political figures

• It is less impactful on businesses

Which sectors are currently promising in China as of 2023?

• Tourism and hospitality

• Agriculture and food processing

• Electric vehicles and semiconductors

• Textiles and fashion

What is a crucial strategy for businesses to manage uncertainties?

• Focusing solely on local markets

• Increasing product prices

• Being agile and resilient

• Reducing workforce

What is a key agenda for China according to the United Nations forecast?

• Decreasing industrial output

• Increasing rural development

• Achieving over 1 billion urban population by 2035

• Reducing urban population

What percentage of client marketing investments in China is in digital?

• 50%

• 60%

• 70%

• 80%

Why is CRM critical for brands in China?

• To comply with government regulations

• To expand into international markets

• To nurture relationships with customers

• To reduce marketing costs