Dentsu China CEO on Navigating China's Market

The video discusses strategies for global brands to navigate challenges in entering new markets, particularly in China. It highlights the importance of agility and resilience in adapting to market changes, including the impact of cancel culture and regulatory environments. The discussion also covers the significance of digital marketing and customer relationship management (CRM) in leveraging market opportunities, especially in the context of China's evolving economic landscape and urbanization trends.

What are some key challenges companies face when entering the Chinese market?

What strategies should businesses adopt to remain agile and resilient in the face of market changes?

How does the cancel culture in China differ from that in other countries?

What sectors are currently promising for investment in China as of 2023?

How has the COVID-19 pandemic influenced business practices in China?

What role does digital marketing play in the current business landscape in China?

In what ways can businesses nurture relationships with their customers in China?