How Digital Jungle Gets Western Companies China Ready

How Digital Jungle Gets Western Companies China Ready

Assessment

Interactive Video

Business, Architecture

University

Hard

Created by

Quizizz Content

FREE Resource

The video explores the complexities of marketing to Chinese consumers, focusing on the middle class and the need for strategic planning. It highlights the importance of understanding the target consumer and adapting strategies for different clients, such as Bentley. The discussion includes the role of luxury brands and the necessity of creating emotional connections. The video also addresses the role of digital marketing as a channel for consumer engagement.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What are some key considerations when marketing to the Chinese consumer?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How has the approach to targeting Chinese consumers changed over time?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What role does emotional connection play in marketing luxury brands to Chinese consumers?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

Why is it important for Western brands to understand the local luxury market in China?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways can digital marketing be integrated into a broader marketing strategy?

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