How Digital Jungle Gets Western Companies China Ready

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Business, Architecture
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University
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Hard
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5 questions
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1.
OPEN ENDED QUESTION
3 mins • 1 pt
What are some key considerations when marketing to the Chinese consumer?
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2.
OPEN ENDED QUESTION
3 mins • 1 pt
How has the approach to targeting Chinese consumers changed over time?
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3.
OPEN ENDED QUESTION
3 mins • 1 pt
What role does emotional connection play in marketing luxury brands to Chinese consumers?
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4.
OPEN ENDED QUESTION
3 mins • 1 pt
Why is it important for Western brands to understand the local luxury market in China?
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5.
OPEN ENDED QUESTION
3 mins • 1 pt
In what ways can digital marketing be integrated into a broader marketing strategy?
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