Moment-Based Marketing Will Redefine Brands: Kumar

The video discusses the growth trends in the APAC region, highlighting the strong performance of India and Indonesia. It predicts digital media will overtake TV by 2019, with significant growth in social, video, and mobile marketing. The post-digital era is characterized by the blurring lines between digital and traditional media, emphasizing moment-based marketing over segmentation. The market is expanding, offering opportunities for both digital and traditional players.

Which country is projected to have the highest growth rate in the APAC region next year?

• India

• Thailand

• Indonesia

• China

By what year is digital expected to globally overtake TV?

• 2018

• 2020

• 2021

• 2019

Which digital marketing trend saw the highest growth in APAC this year?

• Video

• Mobile

• Email

• Social Media

What term is used to describe the era where traditional and digital media lines are blurred?

• Digital Revolution

• Post-Digital Era

• Media Convergence

• Digital Era

What is the new marketing approach that focuses on specific moments rather than segments?

• Traditional Marketing

• Contextual Marketing

• Moment-Based Marketing

• Segment-Based Marketing

How are brands expected to evolve in the post-digital era?

• By reducing marketing budgets

• By focusing solely on TV advertising

• By becoming more like networks

• By ignoring digital trends

What is happening to the overall marketing 'pie' according to the discussion?

• It is shrinking

• It is staying the same

• It is getting bigger

• It is disappearing