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Brands Caught in the Middle of Hong Kong’s Protests

Brands Caught in the Middle of Hong Kong’s Protests

Assessment

Interactive Video

Business

University

Practice Problem

Hard

Created by

Wayground Content

FREE Resource

The video discusses how protesters have been actively involving brands in their activities, leading to some brands being praised for stopping advertising on certain channels, while others face backlash for perceived support of police actions. Brands like Pocari Sweat are seen as supportive, while others like Sun Hung Kai face boycotts due to their associations with police actions during protests.

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5 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which brand has been recognized as the drink of the protesters?

Coca-Cola

Pepsi

Gatorade

Pocari Sweat

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following brands was placed on a whitelist by protesters?

Sun Hung Kai

Tempo

Pizza Hut

Pocari Sweat

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the reason given by Tempo for stopping their advertising?

They support the protests

Their campaign ended normally

They are rebranding

They are facing financial issues

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which company is being boycotted due to its perceived support of police actions?

Pizza Hut

Sun Hung Kai

Pocari Sweat

Tempo

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What action did protesters take against brands they perceived as supportive of police actions?

They organized a protest

They called for a boycott

They sent a petition

They held a press conference

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