Puma CEO Says Women’s Line Has Great Momentum

The video discusses Puma's strong consumer momentum, particularly in women's fashion, and its market growth in China, the US, and Europe. It highlights the merging of fashion and sports, and Puma's role in this trend. The video also addresses a sponsorship incident involving Dortmund and Nike, and Puma's potential plans to re-enter US sports sponsorships. Finally, it touches on the current state of sponsorship rules and market dynamics.

What challenges does Puma face regarding sponsorship and athlete representation?

In what ways does Puma see potential for growth in the American sports market?