Key Performance Indicators (KPIs)

Key performance indicators (KPIs) are crucial for managers to control and measure company performance. They are quantifiable metrics aligned with company goals, divided into financial and non-financial categories. Financial KPIs are easier to measure, while non-financial ones require more effort. KPIs can be tangible or intangible, and they may be responsive or non-responsive, depending on the company's control over them. Responsive KPIs can be influenced in the short term, whereas non-responsive ones require long-term changes.

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