Units 5 & 6

The main goal of data Visualization is

• to understand a business´s performance

• to make it easier to identify patterns, trends and outliers in large data sets.

• to know your audience and tell a clear story

• a type of Business Intelligence

DECISION-MAKING TOOLS

• SWOT ANALYSIS

• DECISION TREE

• All are correct

• EISENHOWER MATRIX

One of the principles of Data Visualization is:

• Use labels effectively

• Know your audience

• Use interface

• Add page headers

A computer program used to improve a company's decision-making capabilities is called

• Database Management Systems (DBMS)

• Aplication Programming Interface (API)

• Business Intelligence (BI)

• Decision Support System (DSS)

In Focus and Scope, BI is used for

• Analyze past and current data to discover trends and patterns.

  for long-term strategic planning

• The strategic level of planning and reporting

• Short-run operational decision-making, for immediate operational business requirements

• All of them are correct

The number of Instagram followers is a

• Financial Metric

• Sales KPI

• Marketing Metric

• Logistic KPI

Metrics and KPIs are used

• All are correct

• to compare their performance against their nearest competitor

• they help businesses measure their performance

• In Management Reporting

Components of a Decision Support System

• All are correct

• Interface

• Knowledge Database

• Software System

Which is not a type of DSS?

• Knowledge-driven

• Data-driven

• Document-driven

• Web-driven

"All KPIs are metrics, but not all metrics are KPIs."

• TRUE

• FALSE