Consumer Behaviour

Which of the following are the types of Post purchase behaviour?

• Consumer satisfaction

• Consumer dissonance

• Reducing Dissonance

• All of the above

Which of the following are comes under High involvement of consumer dissonance?

• Variety seeking buying behaviour

• Habitual buying behaviour

• Complex buying behaviour

• None of the above

Which of the following are comes in Low involement of consumer dissonance?

• Habitual buying behaviour

• Dissonance Reducing buying behaviour

• Complex buying behaviour

• None of the above

Who wrote the theory of cognitive dissonance?

• Lazar Leslie

• Leon Festinger

• Howard & sheth's

• Nir Eyal

What is the final stage in the purchase decision process?

• Purchase

• Pre purchase evaluation

• Evaluation of alternative

• Post purchase evaluation

What does the term 'Evoked set' means ?

• products that stand out

• A customer's close friend

• a consumer's shortlist of possible purchases

• product that have caused complaints

Theory of evoked set (Howard & sheth's theory) involves which are the following sets?

• Awareness

• Purchase

• Decision

• All of the above

The customer or consumer is __________when actual performance exceeds the expected performance of the product.

• Happy

• Satisfied

• Dissatisfied

• Delighted

_____________is displayed by a person while buying milk.

• Selective Buying Behaviour

• Routinized buying behaviour

• Extnsive buying behaviour

• Credence buying behaviour

Selecting a set of brands and then considering when and where to buy describes which of the following types of purchase behavior?

• Item first

• Outlet first

• Function first

• Price first