Retailing Quiz

What is the primary role of a retailer in a supply chain?

• Manufacturing products

• Selling products and services to consumers

• Shipping products to wholesalers

• Providing raw materials

Which of the following activities adds value to products sold in retailing?

• Providing an assortment of goods

• Reducing prices

• Decreasing inventory

• None of the above

What is backward integration?

• Retailers form partnerships with other retailers

• Retailers own some or all of their suppliers

• Retailers diversify into unrelated businesses

• Retailers only sell products online

In which country is the retail market the largest in the world?

• India

• China

• United States

• Germany

What percentage of U.S. GDP comes from retailing?

• 5.5%

• 10%

• 15%

• 20%

What is the term for retailers that provide a limited variety and assortment of merchandise at a convenient location?

• Supermarkets

• Discount Stores

• Convenience Stores

• Department Stores

Which of the following is an example of a full-line discount store?

• Walmart

• Starbucks

• IKEA

• Uniqlo

Which type of retailer typically has a narrow assortment but a deep variety of products?

• Department Store

• Category Specialist

• Off-Price Retailer

• Supercenter

What percentage of food sales in the U.S. do conventional supermarkets account for?

• Less than 45%

• 70-80%

• 90%

• 60%

What term describes the practice of offering a limited number of SKUs?

• Full-line discounting

• Limited-assortment

• Vertical integration

• Scrambled merchandising