SIB460 - Practice Quiz 4 A

Recently, global companies have embraced a technique known as "pattern advertising" which is analogous to the concept of global product platforms.

• True

• False

Companies that are centralized typically allow managers at the local subsidiary to make ad agency selection decisions.

• True

• False

Some advertisers acknowledge that, in Brazil, traditional outdoor advertising may not be the best communication channel due to noise level.

• True

• False

To counteract the negative perception and publicity about Coke, the company launched its own print ad campaign that featured smaller-format cans and bottles.

• True

• False

In China, McDonald's is careful not to advertise prices with multiple occurrences of the number 4 since, in Cantonese, the pronunciation of the word "four" sounds similar to that of the word "death."

• True

• False

Worldwide, the popularity of direct marketing has been steadily decreasing in recent years.

• True

• False

In companies where a polycentric management orientation prevails, host-country nationals will be used in most selling situations with the exception of high-tech products sold in developed countries.

• True

• False

Overall, sales promotion tools, such as coupons, are used less frequently as consumer products companies increase budget allocations for media advertising.

• True

• False

On a per capita basis, German consumers are world-leader mail-order shoppers.

• True

• False

Google and Facebook now account for more than three-fourths of new online ad spending, and Snapchat is gaining traction as an advertising forum.

• True

• False