Chapter 12  Review: Product and Promotion

Chapter 12 Review: Product and Promotion

9th Grade

26 Qs

quiz-placeholder

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Chapter 12  Review: Product and Promotion

Chapter 12 Review: Product and Promotion

Assessment

Quiz

Business

9th Grade

Practice Problem

Easy

Created by

David Austin

Used 13+ times

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26 questions

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1.

MULTIPLE CHOICE QUESTION

3 mins • 1 pt

What do you call anything that an organization offers to satisfy consumer needs and wants, including both goods and services?

Market

Service

Brand

Product

2.

MULTIPLE CHOICE QUESTION

3 mins • 1 pt

What are the four qualities of service?

Intangibility, Inseparability, Variability, Perishability

Durability, Reliability, Flexibility, Affordability

Visibility, Tangibility, Stability, Predictability

Portability, Accessibility, Simplicity, Efficiency

3.

MULTIPLE CHOICE QUESTION

3 mins • 1 pt

What is an example of a pure good?

Bottle of ketchup

Piano lesson

Restaurant meal

Haircut

4.

MULTIPLE CHOICE QUESTION

3 mins • 1 pt

What is an example of a pure service

Bottle of ketchup

Piano lesson

A Piano

lunch at a restaurant

5.

MULTIPLE CHOICE QUESTION

3 mins • 1 pt

What are the three product layers customers receive when they buy a product?

Core benefit, Actual product, Augmented product

Basic product, Enhanced product, Premium product

Initial product, Developed product, Final product

Primary product, Secondary product, Tertiary product

6.

MULTIPLE CHOICE QUESTION

3 mins • 1 pt

What is an example of an augmented product

the product

Free sample

a movie

the core benefit

7.

MULTIPLE CHOICE QUESTION

3 mins • 1 pt

What are the four categories of consumer products?

Basic products, Luxury products, Essential products, Optional products

Domestic products, Imported products, Exported products, Local products

Standard products, Custom products, Generic products, Branded products

Convenience products, Shopping products, Specialty products, Unsought products

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