Marketing

In the marketing mix three of the 4P’s add to company costs. Which is the only P directly concerned with producing revenues?

• Price

• Promotion

•  Product                                 

•  Place

Which of the following is NOT part of the communications mix?

• Publicity

• Direct marketing

• Advertising

• Customer services

The AIDA model of "how advertising works" stands for:

• Attention, involvement, demand, action

• Awareness, interest, desire, action

• Attention, involvement, demand, awareness

• Attention, interest, decision, action

'Media' refers to:

• The target market for an advert

• Public relations and sponsorship

• Cinema and radio

• Brand personality

Advertising is:

• A paid-for form of non-personal communication

• Based on the notion that conviction and action precede purchase

• Placing product information in the media without paying for the space directly

• The aspect of a product that is most persuasive to an audience

. In business-to-business marketing, personal selling is usually a firm's most expensive promotional tool.

• True

• False

All of the following methods are used in direct marketing, except:

•  Telemarketing

• Direct response advertising

• The Internet

• Exhibitions

Telemarketing can be used in which of the following situations?

• Direct selling

• Supporting the sales force

• Building a marketing database

• All of the above

A website which is restricted to approved users is part of an:

• Intranet

• Extranet

• Internet

• EDI system

The initials SWOT stand for:

• Strengths - Weaknesses - Opportunities – Threats

• Strategies - With - Operational – Threats

• Strengths - Weaknesses - Opportunity – Testing

• Selected - Weaknesses - Options – Threats