MKT201 Week 6

MKT201 Week 6

University

11 Qs

quiz-placeholder

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MKT201 Week 6

MKT201 Week 6

Assessment

Quiz

Other

University

Hard

Created by

Rongbin Yang

Used 1+ times

FREE Resource

11 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The term "IMC" stands for___

International Marketing Communications

Important Marketing Communications

Integrated Marketing Communications

Intelligent Marketing Communications

Interactive Marketing Communications

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

According to Communication Process, the concept regarding Interpretation by the audience is___

Sender

Noise

Feedback

Encoding

Decording

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In Integrated Marketing Communications, we should ensure that all marketing communications are coordinated and consistent. This is relevant to the concept of ___

Synergy

Social Media

Secondary Information

Summary

Search Engine Results

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

According to the VALS framework for psychographic segmentation, "survivors" are___

motivated by success and showing their achievement

limited in terms of consumption

well educated with high resources.

heavily influenced by peers

keen on status symbols

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

This marketing communication campaign is designed based on the ___ segmentation

Demographic

Geographic

Situation

Benefits Sought

Economic

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A Brand can include:

name

term

symbol

design

all of the above

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Brand Resonance highlights:

Loyalty, Attachment, Engagement

Judgement, Quality, Credibility

Feeling, Social Approval, Self-respect

Imagery, User profiles, Experience

Salience, Category identification, Need Satisfaction

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