MKT201 Week 6

The term "IMC" stands for___

• International Marketing Communications

• Important Marketing Communications

• Integrated Marketing Communications

• Intelligent Marketing Communications

• Interactive Marketing Communications

According to Communication Process, the concept regarding Interpretation by the audience is___

• Sender

• Noise

• Feedback

• Encoding

• Decording

In Integrated Marketing Communications, we should ensure that all marketing communications are coordinated and consistent. This is relevant to the concept of ___

• Synergy

• Social Media

• Secondary Information

• Summary

• Search Engine Results

According to the VALS framework for psychographic segmentation, "survivors" are___

• motivated by success and showing their achievement

• limited in terms of consumption

• well educated with high resources.

• heavily influenced by peers

• keen on status symbols

This marketing communication campaign is designed based on the ___ segmentation

• Demographic

• Geographic

• Situation

• Benefits Sought

• Economic

A Brand can include:

• name

• term

• symbol

• design

• all of the above

Brand Resonance highlights:

• Loyalty, Attachment, Engagement

• Judgement, Quality, Credibility

• Feeling, Social Approval, Self-respect

• Imagery, User profiles, Experience

• Salience, Category identification, Need Satisfaction

Which one is not a product (service) brand?

• 
• 
• 
• 
• 

This campaign highlights the role of marketing communication in terms of ___ in consumer decision making process

• Triggering Problem Recognition

• Supporting Information Search

• Influencing Evaluation of Alterative

• Facilitating Purchase Decision

• Affecting Post-purchase Behaviours

Which one is NOT a type of traditional advertising

• Television

• Radio

• Print

• Outdoor

• Website