
MKT201 Week 6

Quiz
•
Other
•
University
•
Hard
Rongbin Yang
Used 1+ times
FREE Resource
11 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The term "IMC" stands for___
International Marketing Communications
Important Marketing Communications
Integrated Marketing Communications
Intelligent Marketing Communications
Interactive Marketing Communications
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
According to Communication Process, the concept regarding Interpretation by the audience is___
Sender
Noise
Feedback
Encoding
Decording
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
In Integrated Marketing Communications, we should ensure that all marketing communications are coordinated and consistent. This is relevant to the concept of ___
Synergy
Social Media
Secondary Information
Summary
Search Engine Results
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
According to the VALS framework for psychographic segmentation, "survivors" are___
motivated by success and showing their achievement
limited in terms of consumption
well educated with high resources.
heavily influenced by peers
keen on status symbols
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
This marketing communication campaign is designed based on the ___ segmentation
Demographic
Geographic
Situation
Benefits Sought
Economic
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A Brand can include:
name
term
symbol
design
all of the above
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Brand Resonance highlights:
Loyalty, Attachment, Engagement
Judgement, Quality, Credibility
Feeling, Social Approval, Self-respect
Imagery, User profiles, Experience
Salience, Category identification, Need Satisfaction
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