Qatar Airways used a 3-minute safety video featuring Kevin Hart with a comedic twist. Why did they use humor and a celebrity?
Marketing Communications

Quiz
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Other
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University
•
Hard
Louise Padiernos
Used 2+ times
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10 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 10 pts
a. To lower ticket prices
b. To make safety more engaging and improve brand image
c. To increase the number of flights
d. To promote travel discounts
2.
MULTIPLE CHOICE QUESTION
30 sec • 10 pts
What is the main goal of both Cebu Pacific’s TikTok campaigns and Qatar Airways’ video?
a. To create consistent messaging across channels
b. To increase ticket prices
c. To stop using traditional advertising
d. To focus only on app downloads
3.
MULTIPLE CHOICE QUESTION
30 sec • 10 pts
Cebu Pacific’s TikTok promoted their app, showing that travelers can pay travel taxes through it. What marketing communication tool is being used?
a. Sales Promotion
b. Personal Selling
c. Advertising
d. Direct Marketing
4.
MULTIPLE CHOICE QUESTION
30 sec • 10 pts
Which one here is not an element of successful integrated marketing
Engaging Content Creation
Personalization and Segmentation
Unified Brand Identity
Multi-Consumer Engagement
5.
MULTIPLE CHOICE QUESTION
30 sec • 10 pts
What is the primary goal of a unified approach in Integrated Marketing Communication (IMC)?
a. To maximize the number of marketing channels used in a campaign.
b. To ensure consistent messaging across all marketing channels.
c. To focus solely on digital marketing strategies.
d. To prioritize cost-cutting over creativity in marketing.
6.
MULTIPLE CHOICE QUESTION
30 sec • 10 pts
Which of the following tools is most likely to combine persuasive communication with personal engagement in marketing?
a. Advertising on social media platforms.
b. Sales promotion using limited-time discounts.
c. Personal selling through direct interactions.
d. Public relations campaigns for brand reputation.
7.
MULTIPLE CHOICE QUESTION
30 sec • 10 pts
Why is consistency considered a key principle in Integrated Marketing Communication (IMC)?
a. It allows for the use of different messaging across multiple platforms to appeal to diverse audiences
b. It reduces the cost of marketing campaigns by limiting the number of channels used.
c. It ensures that the brand's message is clear, cohesive, and easily recognizable across all marketing channels.
d. It emphasizes the use of traditional marketing methods over digital platforms.
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