Strand 6: Promotion - Part 1 of 2

What is the definition of promotion?

• Strategies to build brand awareness and product visibility

• A process for determining product pricing

• The methods used to manage distribution channels

• The study of competitor behavior

What is an example of advertising?

• Offering loyalty rewards

• Running a TV commercial

• Sending an email survey

• Hosting a team meeting

Which is NOT part of the promotional mix?

• Advertising

• Branding

• Public Relations

• Inventory Management

What type of media includes newspapers and magazines?

• Digital media

• Print media

• Broadcast media

• Public relations

What is a press release?

• A way to announce an event or product launch to the public

• A method to track customer purchases

• A form of digital advertising

• A strategy for improving inventory systems

Which term describes loyalty programs and coupons?

• Sales promotion

• Branding

• Public relations

• Advertising

What is the primary goal of branding?

• To set prices for products

• To differentiate a company or product from competitors

• To improve sales forecasting

• To increase product shelf life

Which channel involves email and social media marketing?

• Digital media

• Print media

• Public relations

• In-store promotions

What is an example of broadcast media?

• A social media post

• A television commercial

• A newspaper ad

• A loyalty program

What is a customer’s emotional connection to a brand called?

• Brand experience

• Public relations

• Advertising

• Sales promotion