Intro to Public Relations

What is the primary goal of public relations?

• To maintain a favorable image and build beneficial relationships

• To sell products directly to consumers

• To manage internal company communications

• To create paid advertisements

Which of the following is NOT a common PR tool?

• Influencer Relations

• Crisis Management

• Direct Sales

• Media Relations

What is a key difference between PR and advertising?

• PR is always free

• Advertising is more credible

• PR does not pay for attention and publicity

• Advertising is only for large companies

Which of the following is an example of a PR activity?

• Sending out discount coupons

• Setting up a retail store

• Creating a TV commercial

• Launching a new product through a press release

What role does PR play during a company crisis?

• Ignoring the situation

• Managing communications and minimizing damage to the public image

• Firing employees

• Increasing product prices

Which of the following is a disadvantage of public relations?

• It is more credible than advertising

• It guarantees positive coverage

• It is always free

• There is a lack of control over the message

What is the purpose of media relations in PR?

• To generate positive news coverage

• To create internal newsletters

• To manage employee relations

• To design product packaging

Which of the following is an example of an event used in PR?

• A product manual

• A social media post

• A TV advertisement

• A user conference

What is the benefit of PR being seen as more objective?

• It requires no effort

• It is less expensive

• It is more believable

• It reaches a smaller audience

Which of the following is a PR technique to engage with the community?

• Hiring more employees

• Increasing advertising budget

• Creating a new product line

• Sponsoring a local charity event