Business Chapter 7
Authored by Francisco Postigo
Business
9th - 12th Grade
Used 7+ times
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21 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The action or business of promoting and selling products or services, including market research and advertising.
Marketing
Direct Competition
Indirect Competition
Target Market
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The rivalry between or among businesses that offer similar types of goods or services.
Marketing
Direct Competition
Indirect Competition
Target Market
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The rivalry between or among businesses that offer dissimilar goods or services.
Marketing
Direct Competition
Indirect Competition
Target Market
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A set of buyers sharing common needs or characteristics that the company decides to serve.
Marketing
Direct Competition
Indirect Competition
Target Market
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The action or activity of gathering information about consumers' needs and preferences.
Market research
Marketing Mix
Brand name
Labeling
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The set of tactical marketing tools - product, price, place, and promotion - that the firm blends to produce the response it wants in the target market
Market research
Marketing Mix
Brand name
Labeling
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
That part of a brand that can be spoken, including letters, words, and numbers.
Market research
Marketing Mix
Brand name
Labeling
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