marketing

True or False?

Marketing involves encouraging people to buy a product or service.

• True

• False

Marketing that utilizes Internet and online based technologies is known as ...

• Relationship Marketing

• Traditional Marketing

• Digital Marketing

• Cause Marketing

A marketing .............. refers to a business's overall plan for reaching prospective consumers.

• price

• promotion

• strategy

• place

The act of buying of the same brand over and over again is known as ...

• prospective buyer

• advertising campaign

• company image

• buying habit

Any goods and services a business sells

• advertising

• product

• market segment

• profit

item you can touch, such as donuts

• sales promotions

• advertising

• market research

• good

Specific offer designed to increase sales

• repeat customers

• publicity

• sales promotion

• ads

Business process of creating relationship with and satisfying customers.

• Advertisement

• Marketing

• Market Research

• Market Study

Process of gathering, analyzing, and interpreting information about market, product, or service to be offered for sale in the market, about the past, present and potential customers for the product or service.

• MARKETING PLAN

• MARKET RESEARCH

• MARKETING STRATEGY

• PRODUCT TESTING

Comprehensive document or blueprint that outlines the advertising and marketing efforts for the coming year.

• Marketing Plan

• Market Research

• Marketing Strategy

• Product Testing