QuizIZZ C01 - RETAIL SALES & PROMOTION

What are the two main types of marketing strategies discussed in the video?

• ATL and BTL Marketing

• Print and Radio Marketing

• Digital and Traditional Marketing

• Social Media and Email Marketing

Which type of marketing focuses on a wide approach and larger audience?

• BTL Marketing

• Digital Marketing

• ATL Marketing

• Social Media Marketing

What is the main objective of ATL Marketing?

• To target specific individuals

• To increase sales at a specific period

• To create brand loyalty

• To reach the maximum audience

What media channels are used in ATL Marketing?

• Podcasts, Webinars, Online Forums, Chatbots

• Billboards, Flyers, Pamphlets, Brochures

• Television, Newspaper, Cinema, Radio

• Social Media, Email, Websites, Blogs

What is the main focus of ATL Marketing?

• Increasing sales

• Building brand image

• Creating customer loyalty

• Targeting specific groups

What is the main focus of ATL Marketing?

• Reaching maximum audience

• Increasing sales for a specific period

• Building customer loyalty

• Creating brand image

Which marketing type is cost-effective and focuses on specific groups of individuals?

• ATL Marketing

• BTL Marketing

• Digital Marketing

• Social Media Marketing

What activities are included in BTL Marketing?

• Trade shows and road shows

• Newspaper promotions

• Television advertising

• Cinema marketing

Which marketing type uses road shows and trade shows as part of its activities?

• BTL Marketing

• Digital Marketing

• ATL Marketing

• Content Marketing

What is the main difference between ATL and BTL Marketing?

• ATL focuses on branding, BTL focuses on sales

• ATL is for startups, BTL is for established companies

• ATL is measurable, BTL is not measurable

• ATL is cost-effective, BTL is expensive