Marketing Campaign - Pestle Analysis

What is a PESTLE analysis?

• To check external factors (outside of a business) that can influence your marketing activity

• To check internal factors (inside of a business) that can influence your marketing activity

When is PESTLE analysis useful?

• When closing a business

• When hiring new staff

• When starting a new business

The PESTLE analysis examines __________ factors that can impact the effectiveness of a marketing campaign.

• three

• four

• five

• six

What is 'P' in PESTLE Analysis

• Political

• Powerful

• Product

What is 'E' in PESTLE Analysis

• External

• Economic

• Entrepreneur

What is 'S' in PESTLE Analysis

• Strength

• Straight

• Social

What is 'T' in PESTLE Analysis

• Training

• Techonolgical

• Timely

What is 'L' in PESTLE Analysis

• Letter

• Lord

• Legal

• Law

What is the last 'E' in PESTLE Analysis

• Entrepreneur

• Entry level

• Environmental

• Entity

What do we check in 'Political Analysis' in PESTLE?

• Evaluating trends in society and culture that can affect the business

• Checking government. decisions which can effect your business

• Analysing the strength of an economy

• Analysing changes in technology that can impact your business

• Examining the law to understand how it can influence the business