Strategic Marketing Chapter 3

The process of identifying customers for whom the company will optimize its offering

• Target Market

• Targeting

• Segmentation

• Market Segmentation

The following are principles of Market Segment EXCEPT

• Completeness

• Exclusivity

• Relevance

• Similarity

The value-based segment to specific observable and actionable characteristics

• Systematic Targeting

• Strategic targeting

• Tactical Targeting

• Tentative Targeting

A category process that groups customers by focusing on those diffences that are relevant for targeting an ignoring those differences

• Target Market

• Targeting

• Segmentation

• Strategic

Demographic Profile is unobservable

• True

• False

Logic of Targeting where developing same offering for both customers which not effective for customers with different needs

• One for all Strategy

• One for Each Strategy

• One to one Strategy

• One to everybody Strategy

It focus on value by defined by customer needs and potential to create value for company

• Tactical Targeting

• Segmentation Targeting

• Selective Targeting

• Strategic Targeting

It reflects the ability to a given segment to deliver superior value to the company

• Target Market

• Target Attractiveness

• Target Segment

• Target Customer

Monetary value means the cost of serving target customers can also include expenses incurred, acquiring and retaining customers

• True

• False

Cebu Pacific offering an economy airline fare is an example of what type of strategic value

• Product-line value

• Scale Value

• small product value

• economy fare value