Market sampling and segmentation

Market sampling and segmentation

KG - Professional Development

8 Qs

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Market sampling and segmentation

Market sampling and segmentation

Assessment

Quiz

Business

KG - Professional Development

Hard

Created by

Clare O Kane

Used 3+ times

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8 questions

Show all answers

1.

MULTIPLE SELECT QUESTION

20 sec • 1 pt

What is a sample?

Tick TWO!

Part of primary and secondary research

Part of the marketing mix

When you ask opinions from a large number of people

A method which questions only a selection of people

2.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Random sampling is:

When a selection of people are selected with no distinct grouping and asked about their opinions

When a set number of people who fall into a predetermined category are asked questions about a product or service.

3.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

__________are used to identify customers with similar wants and needs.

Geographic Data
Customer Survey
Behavioral Research
Market Segmentations Methods

4.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Money left over after paying your bills and basic living necessities is called.

Disposable Income
Census
Discretionary Income
Savings account

5.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Define what is meant by 'target market'

Group of customers at which a product or service is aimed, or targeted.
Splitting the market for a product into different parts, or segments.

6.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Define what is meant by the term 'market segmentation'

The action or activity of gathering information about consumers' needs and preferences.
The splitting of the market for product or service into different parts, or segments.

7.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Which of the following are methods used to segment a market?

Age, religion, school you go to, eating habits and views on education

Age, gender, income, location and lifestyle.

8.

MULTIPLE SELECT QUESTION

20 sec • 1 pt

Quota sampling..

Pick TWO!

results are more accurate than random sampling?

everyone has an equal chance of being chose?

this method is unsuitable for some products

these are easily organised and cheap