What is it called when you divide a market into a smaller more similar market?
Target Market
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Target Market
Quiz
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Business
•
6th - 8th Grade
•
Medium
Michelle Wiley
Used 179+ times
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10 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Marketing
Similar Markets
Market Segmentation
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A target market is defined as...
Target practice for archery
A group of people identified as potential buyers
Demographics
Psychographics
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which options below describe demographics?
Hobbies
Annual Salary
Location
Likes/Dislikes
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Personal characteristics that make up a target market.
Behavioral
Demographics
Psychographics
Geographics
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Social lifestyles of a target market.
Psychographics
Behavioral
Demographics
Geographics
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which option below is an example of a psychographics?
Gender
Attitudes
Location
Customer Loyalty
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Segmenting the market based on where people live.
Behavioral
Demographics
Psychographics
Geographics
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