UTS KOMBIS

What are the three main steps in the writing process?

• Analyze, Plan, Organize

• Determine, Collect, Select

How is the topic of the message different from its main idea?

• Topic is the overall subject, while the main idea makes a statement about the topic

• Topic is background information, while the main idea is the conclusion

Why is it important to limit the scope of each message?

• To align with the main idea and audience needs

• To make the message complex and hard to understand

Who is the audience of the CEO letter to shareholders in PepsiCo's annual report?

• Customers of PepsiCo

• Shareholders of PepsiCo

What is the general purpose of the CEO's letter to shareholders in PepsiCo's annual report?

• To inform employees about company policies

• To communicate with shareholders about company performance

What information do you think the audience wants from PepsiCo's CEO letter to shareholders?

• Details about employee benefits

• Financial performance and future plans

What is the main idea that precedes in the indirect approach to writing?

• Reasons and background information

• Conclusion and recommendations

When choosing media and channels for a message, what factors should be considered regarding formality?

• Nonverbal signals conveyed

• The cost of the media

What is asked by the journalistic approach about a subject?

• Who, What, Why, How, Which, Who

• Who, What, When, Where, Why, How

What technique involves generating as many ideas and questions as possible without criticism?

• Brainstorming

• Storytelling Tour