Chapter 4 - Consumer Market

Which of the following is NOT a component of the consumer decision process?

• Problem recognition

• Information search

• Evaluation of alternatives

• Customer Characteristics

....................is the process of gathering information about alternative products or services?

• Problem recognition

• Information search

• Evaluation of alternatives

• Post-purchase evaluation

Which of the following is the process of comparing and ranking alternative products or services?

• Problem recognition

• Evaluation of alternatives

• Information search

• Post-purchase evaluation

Which of the following is NOT a personal characteristic that affects consumer behavior?

• Age and life cycle stage

• Income

• Occupation and education

• Reference groups and culture

Reorder the following

• Postpurchase behavior

• Evaluation of alternatives

• Purchase decision

• Information search

• Problem Recognition

Which of the following personal characteristics is most likely to influence a consumer's decision to buy a luxury car?

• Age and life cycle stage

• Income and social class

• Occupation and education

• Reference groups and culture

Which of the following personal characteristics is most likely to influence a consumer's decision to buy a healthy meal option?

• Income and social class

• Occupation and education

• Personality and self-concept

• Reference groups and culture

Which of the following is NOT a step in the buyer decision process?

• Problem recognition

• Evaluation of alternatives

• Information search

• Negotiation

Which of the following factors is most likely to influence a consumer's information search process?

•  The complexity of the product or service

• The consumer's risk tolerance

• The consumer's prior experience with the product or service

• All of the above

In the context of consumer behavior, what does the acronym AIDA stand for?

• Attract, Interest, Decision, Action

• Attention, Interest, Desire, Action

• Awareness, Involvement, Decision, Attitude

• Analysis, Interest, Decision, Affiliation