Marketing: 4-1 Promotion

Who did Steve Jobs say is the most powerful person in the world?

• The teacher

• The inventor

• The entrepreneur

• The storyteller

What is at the heart of nearly every aspect of business?

• Product development

• Promotion

• Customer service

• Market research

Which of the following is NOT one of the eight functions of marketing?

• Selling

• Marketing-information management

• Customer service

• Product design

When people hear the word 'marketing', what do they often think of?

• Market planning

• Promotion

• Product design

• Customer feedback

What does 'Promotion' in marketing aim to inform potential customers about?

• The CEO's biography

• The company's location

• The company's stock prices

• The product or service's existence and benefits

Which of the following is a part of the promotional mix?

• Market segmentation

• Product design

• Customer service

• Public relations

What is 'Advertising'?

• A paid form of media to call attention to products

• A strategic form of communication to build relationships

• A direct, in-person presentation

• A limited time offer to increase sales

What is the goal of 'Sales Promotions'?

• To inform about the CEO's vision

• To provide detailed product information

• To increase sales during a limited time

• To improve the company's image

What is 'Direct Marketing'?

• Communicating directly with customers in-person

• Promoting through public relations

• Using billboards for advertising

• Communicating directly, but not in-person, with customers

Why is integrity important in promotion?

• To make the promotion more creative

• To maintain ethical and honest communication

• To ensure the product sells

• To avoid legal issues