Marketing Chapter 5

Marketing Chapter 5

9th - 12th Grade

15 Qs

quiz-placeholder

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Marketing Chapter 5

Marketing Chapter 5

Assessment

Quiz

Business

9th - 12th Grade

Hard

Created by

Ben Gast

Used 46+ times

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15 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

What is the MkIS element when asking the following question: How and when should the info be made available for most effective use?

Input

Storage

Analysis

Output

Decision-Making

2.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

What is the MkIS element when asking the following question: What methods should be used to organize and study the info to make effective marketing decisions?

Input

Storage

Analysis

Output

Decision-Making

3.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

What is the MkIS element when asking the following question: What info is needed to develop and implement the marketing strategy?

Input

Storage

Analysis

Output

Decision-Making

4.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

What is the MkIS element when asking the following question: What ways should the info be used to improve marketing?

Input

Storage

Analysis

Output

Decision-Making

5.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

What is the MkIS element when asking the following question: How should the info be maintained so it is usable and easy to access when needed?

Input

Storage

Analysis

Output

Decision-Making

6.

FILL IN THE BLANK QUESTION

20 sec • 1 pt

The first step in implementing a marketing research study is to define the _____.

7.

FILL IN THE BLANK QUESTION

20 sec • 1 pt

The second step in implementing a marketing research study is to _____ the situation.

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