WOF Chp 4.1 Digital Analytics

What is the purpose of digital analytics?

• To collect user information for sales teams

• To create a loyal, highly-engaged audience

• To provide deeper understanding of the customer experience

• To measure and count data

What is a benefit of performing digital analytics for ecommerce businesses?

• To measure and count data

• To understand customers’ online purchasing behavior

• To collect user information for sales teams

• To create a loyal, highly-engaged audience

What is involved in the process of digital analytics?

• Collection, Configuration, Importing, Processing

• Acquisition, Behavior, Conversion

• Configuration, Processing, Reporting, Dimensions

• Collection, Configuration, Processing, Reporting

What is the first step in the collection process of digital analytics?

• Use Google Analytics to generate the JavaScipt codes

• Place the code in the HTML header

• Collection of data

• Track a website

What happens in the Processing step of digital analytics?

• Collect and measure user engagements and activities

• Raw data is being transformed into valuable insights

• Generate reports for useful data analytics

• Dimensions are combined with corresponding metrics

What is the purpose of Reporting in digital analytics?

• To create or generate indefinite reports for useful data analysis

• To combine different dimensions with corresponding metrics

• To transform raw data into valuable insights

• To sort collected hits into users and sessions

What are Dimensions in digital analytics?

• Used to measure and count data

• A reference information that is measurable

• Interactions/engagements sent to analytics servers to be processed

• A process named ” aggregation”

What are Metrics in digital analytics?

• A process named ” aggregation”

• A reference information that is measurable

• Interactions/engagements sent to analytics servers to be processed

• Used to measure and count data

What is the purpose of Acquisition in the performance measurement of digital analytics?

• To build awareness and acquire user interest

• To engage with your business

• To become a customer and transact with your business

• To collect and measure data