Types of Marketing Environments Quiz

Match the following elements with their descriptions regarding the marketing environment of a company.

• Internal factors only

• Only includes internal elements

• Existing customer base

• Includes every element that may affect its ability to connect with its customers

• External factors only

• Only includes external components

• All factors influencing customer connection

• Includes only existing customers

Priya is working on a marketing project. What are some benefits of understanding her marketing environment?

• All of the above

• Aiding you in assessing current trends

• Assisting you in understanding the company's competitors and the market

• Helping you determine future marketing plans

Match the following descriptions with their corresponding demographic environment aspects:

• Common jobs in the area

• The size and density of a particular population, common occupations people have, age, race, and gender of prospective customers in a demographic group

• Population size and density

• Only the common occupations people have

• Population growth rate

• Only population growth

• Comprehensive demographic profile

• Only the size and density of a particular population

Match the following descriptions with what they refer to in a company's economic environment:

• Economic environment

• Only government funding

• Interest rates

• Only interest rates

• Government funding

• Only market trends

• Market trends

• Factors that influence consumer buying habits and the company's performance

Aarav and Sophia are discussing what a natural environment refers to in their business studies class. What does a natural environment refer to?

• Only climate change

• Both the location a business operates and the place it sources any natural resources it needs

• Only the place it sources any natural resources it needs

• Only the location a business operates

Match the following descriptions with their corresponding technological environments:

• Technological environment that includes innovative practices and products

• Only a specific market

• Technological environment that includes only a specific market

• Only technological equipment

• Technological environment that includes only technological equipment

• All of the above

• Technological environment that includes both innovative practices and products, and technological equipment

• Only innovative practices and products

Lily and Sofia are discussing how changes in a country's national or local political situation can modify various aspects. What can these changes affect?

Choose any that apply

• The ability of a company to operate in that country

• Only standards that affect the cost of purchasing goods and conducting business operations

• Only regulations

• Only tariffs

Arjun is studying how different factors influence consumer behavior. What does a social environment refer to?

• Only the values, opinions, and beliefs of a potential customer

• Only the way local communities interact with each other and your brand

• Both the way companies and consumers respond to social experiences and the values, opinions, and beliefs of a potential customer

• Only the way companies and consumers respond to social experiences

In Benjamin's new startup, what do suppliers provide to his company?

• Raw materials, services, and goods

• Only goods

• Only services

• Only raw materials

Thomas and Ella are starting a business. What do distributors and resellers help companies with?

• Only purchasing goods from a company first before selling them for a profit

• Only representing a specific brand

• Both storing and delivering goods and representing a specific brand

• Only storing and delivering goods