Product Strategy

Buying something that you cannot touch or hold is a ….

• goods

• services

Definition of consumer products?

• asset produced to satisfy wants & needs of buyer

• tangible commodity produced to satisfy wants & needs of buyer

• non-tangible commodity produced to satisfy wants & needs of buyer

Is the loss of the company one of the importance of understanding Line products and Mix products?

• True

• False

How many types of dimensions of a Product Mix ?

In case of ……………, the price does not matter much, brand perceptions and uniqueness does.

• specialty goods

• unsought goods

• convenience goods

• shopping goods

Types of industrial products are

• raw materials

• minor equipments

• capital items

• services

The following is an example of shopping products EXCEPT

• clothing

• laundry detergent

• tv

• bed

__________ means presenting the product concept to target consumers and getting their reaction.

• marketing testing

• concept testing

• product development

What are the shariah guideline for product strategy?

i. halal

ii. beneficial and safe

iii. honest

iv. avoid illegal element

• i and ii

• i, iii, iv

• iii and iv

• i, ii, iii, iv

Promising Idea, Marginal Idea and Rejected Idea are categoried from process _________

• idea screening

• idea generation

• business analysis

• product development